Emma found this - it's a collection of fantastic conceptual adverts - I know you are sick of me banging on about how important it is to have a good clear idea - and there are some stunners here. If you get the concept right and it does the job - you are already more than half way there.If you look back to last year - Angie had one of the strongest FMP's because she had a very clear concept that people could connect with. I think this one on the left is brilliant - but it's so simple it's almost embarrassing.
Not too sure about the MacDonalds baby.... stuff of nightmares!
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