Very interesting article sent through by Tom in Top-up ( yes - they read this site too ). Wwhat I find most interesting is the animated version of the logo - I've pointed out several times to both years that design has to think about the medium much more than ever before - a logo must work on paper but also screen and needs to be sympathetic to the environment you place it in - and exploit it too.
The explanation of the concept and presentation f it's development are also really interesting and useful.
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