To tie in with what you arew doing for the book project - there are many websites that give free training and tips in software packages, here is a good one with some handy examples that are all useful for the book brief.
Abduzeedo
Water effect text ( in pixelmator - but easy to recreate in photoshop )
Casino style lettering in neon using photoshop
Dramatic photo collage to create drama and atmosphere in photoshop
wicked tutorials!
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