An example - for today. The power of the brand language.
exhibit 1 - The Futureheads first album. Great logo - great graphics, great album - good sales and loads of airplay - good merchandising sales too.
exhibit 2 - The Futureheads 2nd album, horrible logo, horrible cover, great album - as good as the first, terrible sales and dropped by the record company - no merchandising sales.
I rest my case.
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