Gary Neill found this ( I don't have a telly now - I use iplayer and sometimes I miss stuff, feel free to suggest anything you think might be useful ).
The Secrets of The Superbrands - if you can get past the occasionally annoying Alex Riley - it's the story of how big brands keep us buying their stuff, idolising them and building up a faithful following, part 1 of 3.
BBC news teaser here
iPlayer link here
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