Sony have designed the packaging of the American remake of 'The Girl With The Dragon tattoo' to look like a pirate copy ( blank box, hand written text ) - nice idea, reflecting the movie content - but it's causing chaos for retailers and renter - many have been returned and they are being swopped for fakes by customers.
Sometimes, you really need to think things all the way through. Sony have claimed that it's a comment on film piracy - but really? By producing something that appears to have no value - it has... no value.
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