Sunday 27 June 2010

How to design a logo

The right way - with a sketchbook first - and then a little bit of effort. This is what we mean when we say 'investigate' something - I also think that using graph paper sketchbooks is a really good idea for any of you who are less confident with drawing freehand. You should never just sit in front of the computer and expect something to 'happen' onscreen - unless you want us to awards you Diploma to the hard drive.

I like this article because it shows how far the designer went with very little input at the start of the exercise, most of these sketches are bad ideas, but they needed to go through the process to get to where they needed to be and discount all the dead ends, during the examination last week all the sketchbooks were scrutinized looking for exactly this process - and marks deducted when it was found to be absent.

You should be able to design anywhere - on the bus, train - sitting in the pub - not just when you are in college in the time between lunch and fag breaks ( which is some cases leaves about 40 mins ).

One of the comments from the Exam board and the senior staff from Brighton who came to see the show was that this is a full time course - the two days a week when you are not in the studio are still college time - so learn to use it.

p.s. this site is in German - it has an auto-translated version - but don't bother - it's unreadable

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