Look carefully - each of these is a strong, simple idea that only works because the designer understands the subject, and is articulate in the language of design - this is where reasearch and C+C comes in. There is a nice mix of illustrative, typographic and hand made type - but notice that the ones that reference retro typography are well observed and done with restraint - they are homage rather than pastiche.
It's also important to note that they are all 2 colour - something you need to think about for next year.
FDA2 have a design for print module in term 2 that is going to be very similar to the one given last year - and not a million miles away from here.
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