Alexander Lebedev's Independent is to launch a new compact weekday newspaper, called i, targeting groups including "lapsed readers of quality papers" and those wanting a "comprehensive digest of news".
The title, which will go on sale next Tuesday priced 20p, will publish Monday to Friday and has been designed to complement the Independent, which will remain on sale at £1. MediaGuardian.co.uk revealed on Friday that the Independent was planning to launch a new 20p daily.
"i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages," the publisher said. "i will combine intelligence with brevity and depth with speed of reading, providing an essential daily briefing."
The Independent is also getting an overhaul with a "distinctive new look and feel" to be introduced in line with the launch of i. The new title is being overseen by Simon Kelner, the editor-in-chief of the Independent and Independent on Sunday.
"With the launch of i, we are again doing something radical and new, creating a paper for today that retains the essential qualities of the Independent," said Kelner.
The publisher claims the title is the first quality daily newspaper to launch in almost 25 years, since the Independent.
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