A very interesting book - suggested by FDA 1, Emma and Joe a few months ago there was a debate between the Author and Nevile Brody on Newsnight that I blogged about on here - about the dangers of making design too decorative and clever.
The FDA 1 map brief was designed to allow you to channel something personal into your work - rather than just make something 'pretty', which is always a danger - even for the most experienced designer.
This book is full of ideas that are worth studying - but remember... have your own ideas too!
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