Smile for London is the name of a new initiative designed to introduce great, non-commercial visuals to the gloomy environs of London Underground stations – via the freshly installed equipment that projects ads onto selected platforms of stations in central London...
The plan is that for two weeks from January 17, 2011, Smile for London (SfL) - in conjunction with its media partner CBS Outdoor UK (which owns and manages the projectors) will be taking over the platform screens on weekday mornings during rush hour. A programme of film, art and animation will showcase the best of London's emerging and established creative talent. Also, during the evening rush hour, the screens will display listings and previews of art events coming up in the capital.
"This is a hugely exciting project for us," says Jo Kotas, co-founder of Smile for London. "We want to celebrate the creative talents of our city and at the same time lift the spirits of London's commuters. The project has already captured the imagination of some very talented and respected individuals. We hope to extend this support to the whole of London as the campaign grows so it becomes a permanent London fixture."
SfL is on the hunt for non-commercial animation, film or motion graphic pieces - up to 20 seconds long - to potentially showcase on the screens in January. You can find details of how to submit work on the website - but please be aware there is no sound / speakers attached to the projectors in the underground so all submissions for this SfL programme must be silent. You can submit work to via a dedicated Smile for London Vimeo group.
For more info about Smile for London, and to download the brief for submissions in full, visit smileforlondon.com/
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