Penguin books announce the move towards a more social network platform for their existing Spinebreakers site - along the model of myspace, interesting idea and one for FDA2 to consider when they approach their publishing module and the subsequent competition briefs.
Additionally - myspace will re brand as my_______ in an attempt to revitalise the failing brand and re-define the focus towards new music. The new look is live in the USA now - and comes here next month.
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