Well done to FDA1 Stephen for winning the Moving Men prize. James and David were very impressed by the quality and range of the work. There was no really heirarchy - but the Loved what James did, with Olga and Lucy in joint second and everyone else we saw last night in joint third.
It's interesting that the client's needs were very specific and unexpected, this demonstrates how important it is to be able to understand a client, accept a proper brief and ask questions before you start - a really good learning experience! What swung it for Stephen was that the solution told a story - and they saw how they could use it as part of their work - it was a very clear metaphor for what they do. This came from understanding the brief fully and investigating every possibility.
I was really pleased too, very good work, great attitude from all of you and some very clever results.
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