Modern British Sculpture by Pentagram

This is the identity and some campaign material for a major Royal Academy exhibition, it's being used on TV and around the world. Pentagram are one of the most respected design consultancies in the world.

FDA1 - if you look at the logo, typography and animated Ident - there is NOTHING in here that you can't do, everything you need has already been covered in the first 2 terms - if fact... I don't actually think the animation is that good, and you are all capable of a typographic solution at least as good as this.

I think the most important thing for all of you is to be culturally aware, the more you understand about your industry and the general creative environment - the more connected and informed you are, the better a designer you will be.

All the info here at the Pentagram site.