There are also parallels with several of the FDA2 packaging projects - and the things that make this work are exactly the things that Tim and I talked about in the crit.
Friday 18 March 2011
Lovely Packaging
I found this excellent piece of work on Lovely Packaging - what makes it so great is that they have made the effort to understand water, from a chemical and cultural perspective - and applied all of this to design, in EXACTLY the way I told FDA1 to work - really fresh and clean thinking - and simple too!
There are also parallels with several of the FDA2 packaging projects - and the things that make this work are exactly the things that Tim and I talked about in the crit.
There are also parallels with several of the FDA2 packaging projects - and the things that make this work are exactly the things that Tim and I talked about in the crit.
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