Nokia Pure Type

In what seems like a rather unlikely collaboration, D&AD, Nokia and Finlandia vodka are coming together tonight to present the Nokia Pure Exhibition, celebrating the launch of the new Nokia Pure typeface created by typographers Dalton Maag.

Refreshingly, perhaps, for a mobile phone company, the new typeface is really rather beautiful. Nokia Pure will become the company’s primary font used across 200 million phones worldwide.

Aapo Bovellan, Studio Nokia’s director of brand and marketing, says, ‘Nokia Pure is a celebration of our Finnish design heritage. We wanted to give it a natural, flowing form, while creating something that is highly functional and neutral. Nokia Pure has a clarity of purpose and as little design as possible. It’s made to celebrate human creativity.’

Marylin Monroe by Bond