The first is a Koean interactive add or the campaign to stop bear farming, it uses very low and very high teck suggestion and is effective and thought provoking.
The second is something more impact based, a campaign to urge more recycling - and is worth watching all the way to the end - the sense of anticipation is just as important as the message
edit - this is an interesting compliment to the above - and worth reading carefully.
Amazing stuff. It's interesting how these things keep working (and actually get a lot more exposure) after the actual event is over. The recycling campaign is a perfect example of that.
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