Excellent doc from the BBC here about the fragrance industry here that all of FDA1 should watch in anticipation of your packaging module next week.
Very good study of how perfume is designed, packaged and marketed by following the Tommy Hilfiger development of 'LOUD' - but also some of the less attractive parts of the industry - how 'design' gets in the way and a spectacularly inappropriate use of the word 'overdose'
I have to warn you - there are some really annoying people in this film, and some toe-curling moments - the pre-press launch briefing is excruciating - but that's exactly what the industry is about, except the bit where they show you how Debenhams prepare for a marketing push... and you go from elegant, Chic Paris to the wrong end of trashy Oxford street in one depressing jump.
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