The Xmas stamp issue from the Post Office is usually quite a big deal - this years stamps are very accomplished - but actually quite safe and tame, but think about it - there are reasons for that. During times of economic and social insecurity - people tend to revert to traditional, safe stimulus - a kind of visual comfort zone - so it's no surprise that this issue is very traditional. So many people this year will hark after a 'Victorian' Christmas ideal - which is an artificial concept - and like last year - consumer spending will be very slow until the 4 or 5 days before Xmas when people get so tired and stressed that they give into temptation and spend recklessly - many retail groups are already slashing prices and holding sales early to tempt insecure and cautious shoppers.
As designers it's really important that you understand how society works, trends in shopping and spending - how the environment effects taste and trend - and how to deliver work that's creative but appropriate.
It's also interesting to see how they tackle the large and small versions of each stamp - which nobody picked up on....
There is a very good link here to the website that monitors and announces all new stamp issues - their collateral material and future releases - essential for you all as you tackle the RSA brief - ( which is mandatory... ) - and good research for FDA1, who will be tackling this next year.
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