The French government asked Base to develop a Communications package for La Force de l’Art, an exhaustive exhibition about French contemporary art, in 2006. The event took place in Paris’s Grand Palais, which was undergoing renovations at the time. We took advantage of the building renovations to create a youthful approach to the event. A dripping version of the stencil typeface by Milton Glaser was redesigned by BaseLab to give us the basis for a larger visual communications system.
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